We use information collected from users in order to make the Site more useful and to respond to your queries, to inform users of new promotions, products and services offered by us, to improve our level of service, and to provide notifications regarding the Site and our products and services. We restrict access to your Information to those in our organization who require access in order to provide the Site, information and services to you. We also may share your Information with the following entities: – Our affiliated companies; – Unaffiliated service providers with whom we may subcontract, including web site hosting companies, fulfillment companies, payment processing companies, and other third party service providers; and – Government agencies and law enforcement officials, when required to do so to respond to subpoenas, court orders or legal process, or to establish or exercise or legal rights or defend against legal claims. We also reserve the right to share Information with other organizations in the following situations: – As permitted by law in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, violation of our intellectual property rights, situations involving potential threats to the physical safety of any person, violations of the Site’s Terms of Use or other agreements, or otherwise as required by law; – When we have your consent to do so; and – When we need to share Information to provide any product or service you have requested. We also may use your IP address and information about the web pages you visit to gather broad demographic information, interests and behavior so that we may better understand our Site users. This Information may be used, for example, to analyze and improve our Site design and functionality. We may share aggregated demographic, product usage, or traffic pattern information for marketing purposes with other organizations, but these statistics will not include information that identify you personally.